ADVE 2292 Project 2: Jamaica Tourism Office Brand Guidelines
This is a continuation of the Project 1: Jamaica Tourism Office Logo. I was tasked with creating a brand guidelines to help create a standard for the "new brand" of Jamaica's Office of Tourism. For the complete final project go to mgetzendiner1.myportfolio.com.
Process
I started my research by searching for existing brand guidelines. This helped me get a grasp of what kind of content my book needed, and what was expected from a brand guidelines. I then moved to planning out my pages on paper.
Sketches of all the pages
When creating the book i reached a point where what i had wasn't working anymore so I started a new document and created a new grid based off the "Colors". This new grid worked well and helped create the final version.
Process screenshots showing versions 1 and 2 of the brand guidelines
Final Brand Guidelines
